Over the years, Chatbots have been used by enterprises to reap the benefits of customer interactions to ensure better user experience, enhanced productivity and improved customer support. A Chatbot can clearly guide users through all app functions without leaving any room for confusion. In this respect, an intelligent Chatbot can play a really effective role in making the value proposition clear and engaging the user at the first instance. This happens particularly because of confusing onboarding experience. An intelligent Chatbot based on user intent and behaviour can offer highly customized product recommendations and deliver suggestions that typically fit customer needs and contexts.Īccording to many studies, a considerable portion of users never return to an app after the first time. Thanks to AI and Machine Learning brands enjoy a deeper command on user intents and user preferences. Users just need to speak a voice command, type a search term or upload an image and the AI-powered bot will come up with the appropriate search results taking user-intent and behaviour into consideration. This promptness and individual focus on users help Chatbots enhance the user experience to a great extent.ĪI-based Chatbots can make searches easier than ever before. Let us have a look at the key advantages of Chatbots for digital business brands.Ĭhatbots – especially intelligent ones powered by smart AI and Machine Learning based algorithms – are prompt in understanding customer needs and answering their queries. If chatbots were available (and working effectively) for the online services that you use, which of these benefits would you expect to enjoy? Potential Benefit of Chatbots This is precisely why Chatbots are not going to lose relevance anytime soon. Naturally, business brands are increasingly embracing intelligent Chatbots to stay relevant to their target audience.
In fact, millennials and young audience are most comfortable with the Chatbots for all their digital interactions and for making purchases. Why Chatbots are so Important for Businesses?Īccording to a recent survey, a whopping 71% of millennials aged between 18-34 are interested to buy their basic consumer goods through Chatbots. A few of the authentic examples of intelligent Chatbots and voice assistants include Google Allo, Amazon Alexa, Apple Siri, etc. Chatbots with the capability to work in response to voice commands are sometimes also referred as smart digital assistants or voice assistants. Voice conversation, natural language processing to decipher queries in spite of the vocal and tonal differences and linguistic decoding of the intents are some of the latest capabilities of the modern Chatbots used by major brands and leading companies.
While the first type of Chatbots are simple answers to relevant questions presented in a conversational manner through a Chatbot interface, the second one is an intelligent bot that by using the latest technologies like Artificial Intelligence (AI) and Machine Learning (ML) can grab and analyse lot of relevant customer data, understand customer behaviour and intents and accordingly adjusts replies to customer queries in different contexts. A Chatbot is nothing but a messaging app that can engage in conversation with the users based on either prefixed answers to queries or on the basis of understanding of the user intents and user data. With the combination of AI technology, Chatbots will have more impact on the mobile app market than ever before.
According to the latest Gartner prediction by 2021, at least 25% of digital employees all over the world will use virtual assistants and bots communication.
AI as a deeply embedded technology fetches most relevant business data and insights that businesses can use for replying to customer queries in the most contextual and relevant manner.Īs per the reports of Gartner, the use of smart virtual assistants and Chatbots is steadily increasing. Source – ĪI-powered Chatbots continue to make a transforming appearance for an increasing number of mobile apps across the niches. This is why intelligent Chatbots equipped with the power of Artificial Intelligence (AI) have emerged as the most important mechanism for superb user experience. Effortless and smooth user experience remains to be the key for most apps to stand out in the competition. As businesses are increasingly depending on mobile footprints, competition is getting fierce to remain visible and discoverable in the app marketplace.